Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007568 | Toast | $51.88 | $1.35 | $50.53 | 2026-03-15 19:29:38 |
| TXN-01002853 | DoorDash | $81.82 | $24.55 | $57.27 | 2026-03-15 19:26:43 |
| TXN-01003718 | DoorDash | $65.73 | $19.72 | $46.01 | 2026-03-15 19:26:03 |
| TXN-01008600 | Square | $44.82 | $1.30 | $43.52 | 2026-03-15 19:22:22 |
| TXN-01002817 | DoorDash | $36.78 | $11.03 | $25.75 | 2026-03-15 19:18:21 |
| TXN-01005107 | UberEats | $55.58 | $16.67 | $38.91 | 2026-03-15 19:11:54 |
| TXN-01008691 | Square | $50.17 | $1.45 | $48.72 | 2026-03-15 19:11:26 |
| TXN-01004681 | UberEats | $69.67 | $20.90 | $48.77 | 2026-03-15 19:09:51 |
| TXN-01009309 | Clover | $55.26 | $1.33 | $53.93 | 2026-03-15 19:09:11 |
| TXN-01002789 | DoorDash | $79.01 | $23.70 | $55.31 | 2026-03-15 19:04:03 |
| TXN-01005510 | UberEats | $74.77 | $22.43 | $52.34 | 2026-03-15 18:59:39 |
| TXN-01003427 | DoorDash | $32.45 | $9.74 | $22.71 | 2026-03-15 18:58:53 |
| TXN-01009144 | Clover | $75.02 | $1.80 | $73.22 | 2026-03-15 18:46:10 |
| TXN-01009250 | Clover | $55.86 | $1.34 | $54.52 | 2026-03-15 18:44:44 |
| TXN-01007248 | Toast | $55.04 | $1.43 | $53.61 | 2026-03-15 18:40:35 |
| TXN-01006742 | Toast | $51.94 | $1.35 | $50.59 | 2026-03-15 18:38:00 |
| TXN-01005014 | UberEats | $41.48 | $12.44 | $29.04 | 2026-03-15 18:35:49 |
| TXN-01004765 | UberEats | $77.32 | $23.20 | $54.12 | 2026-03-15 18:35:00 |
| TXN-01007549 | Toast | $39.37 | $1.02 | $38.35 | 2026-03-15 18:33:19 |
| TXN-01006248 | GrubHub | $51.20 | $15.36 | $35.84 | 2026-03-15 18:32:05 |
| TXN-01009300 | Clover | $73.92 | $1.77 | $72.15 | 2026-03-15 18:28:47 |
| TXN-01006909 | Toast | $42.38 | $1.10 | $41.28 | 2026-03-15 18:26:55 |
| TXN-01009018 | Clover | $49.89 | $1.20 | $48.69 | 2026-03-15 18:23:52 |
| TXN-01004114 | DoorDash | $81.74 | $24.52 | $57.22 | 2026-03-15 18:21:30 |
| TXN-01003143 | DoorDash | $58.55 | $17.56 | $40.99 | 2026-03-15 18:21:18 |