Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007750 | Toast | $29.67 | $0.77 | $28.90 | 2026-03-15 18:20:23 |
| TXN-01007417 | Toast | $63.77 | $1.66 | $62.11 | 2026-03-15 18:19:39 |
| TXN-01004480 | UberEats | $63.76 | $19.13 | $44.63 | 2026-03-15 18:16:57 |
| TXN-01003509 | DoorDash | $34.99 | $10.50 | $24.49 | 2026-03-15 18:16:28 |
| TXN-01006216 | GrubHub | $43.71 | $13.11 | $30.60 | 2026-03-15 18:16:21 |
| TXN-01004030 | DoorDash | $38.01 | $11.40 | $26.61 | 2026-03-15 18:10:17 |
| TXN-01005073 | UberEats | $77.85 | $23.35 | $54.50 | 2026-03-15 18:10:04 |
| TXN-01007305 | Toast | $37.02 | $0.96 | $36.06 | 2026-03-15 18:08:10 |
| TXN-01004593 | UberEats | $68.09 | $20.43 | $47.66 | 2026-03-15 18:07:09 |
| TXN-01006695 | Toast | $48.94 | $1.27 | $47.67 | 2026-03-15 18:06:11 |
| TXN-01009239 | Clover | $34.41 | $0.83 | $33.58 | 2026-03-15 18:05:17 |
| TXN-01006391 | GrubHub | $51.45 | $15.44 | $36.01 | 2026-03-15 17:57:25 |
| TXN-01004307 | DoorDash | $52.17 | $15.65 | $36.52 | 2026-03-15 17:56:14 |
| TXN-01002852 | DoorDash | $74.35 | $22.30 | $52.05 | 2026-03-15 17:52:08 |
| TXN-01009257 | Clover | $72.57 | $1.74 | $70.83 | 2026-03-15 17:51:49 |
| TXN-01009268 | Clover | $45.33 | $1.09 | $44.24 | 2026-03-15 17:50:23 |
| TXN-01006246 | GrubHub | $63.84 | $19.15 | $44.69 | 2026-03-15 17:48:56 |
| TXN-01003665 | DoorDash | $76.12 | $22.84 | $53.28 | 2026-03-15 17:47:26 |
| TXN-01002679 | DoorDash | $58.88 | $17.66 | $41.22 | 2026-03-15 17:44:27 |
| TXN-01005134 | UberEats | $50.61 | $15.18 | $35.43 | 2026-03-15 17:42:27 |
| TXN-01009176 | Clover | $38.25 | $0.92 | $37.33 | 2026-03-15 17:37:53 |
| TXN-01003171 | DoorDash | $43.33 | $13.00 | $30.33 | 2026-03-15 17:37:30 |
| TXN-01003757 | DoorDash | $45.10 | $13.53 | $31.57 | 2026-03-15 17:36:48 |
| TXN-01009261 | Clover | $69.53 | $1.67 | $67.86 | 2026-03-15 17:36:03 |
| TXN-01004095 | DoorDash | $38.04 | $11.41 | $26.63 | 2026-03-15 17:32:33 |