Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005887 | UberEats | $33.17 | $9.95 | $23.22 | 2026-03-15 17:30:43 |
| TXN-01002901 | DoorDash | $66.02 | $19.81 | $46.21 | 2026-03-15 17:30:33 |
| TXN-01007593 | Toast | $75.43 | $1.96 | $73.47 | 2026-03-15 17:26:54 |
| TXN-01003717 | DoorDash | $62.55 | $18.76 | $43.79 | 2026-03-15 17:26:53 |
| TXN-01008884 | Clover | $63.48 | $1.52 | $61.96 | 2026-03-15 17:20:44 |
| TXN-01009329 | Clover | $35.94 | $0.86 | $35.08 | 2026-03-15 17:19:45 |
| TXN-01002617 | DoorDash | $63.89 | $19.17 | $44.72 | 2026-03-15 17:18:01 |
| TXN-01004191 | DoorDash | $71.33 | $21.40 | $49.93 | 2026-03-15 17:17:01 |
| TXN-01007575 | Toast | $70.35 | $1.83 | $68.52 | 2026-03-15 17:15:16 |
| TXN-01003324 | DoorDash | $75.40 | $22.62 | $52.78 | 2026-03-15 17:14:37 |
| TXN-01005044 | UberEats | $45.84 | $13.75 | $32.09 | 2026-03-15 17:11:10 |
| TXN-01004603 | UberEats | $62.04 | $18.61 | $43.43 | 2026-03-15 17:10:33 |
| TXN-01007350 | Toast | $51.39 | $1.34 | $50.05 | 2026-03-15 17:10:24 |
| TXN-01002826 | DoorDash | $58.73 | $17.62 | $41.11 | 2026-03-15 17:09:55 |
| TXN-01005906 | UberEats | $75.37 | $22.61 | $52.76 | 2026-03-15 17:09:23 |
| TXN-01005832 | UberEats | $67.52 | $20.26 | $47.26 | 2026-03-15 17:00:28 |
| TXN-01006905 | Toast | $62.12 | $1.62 | $60.50 | 2026-03-15 16:55:45 |
| TXN-01007474 | Toast | $66.60 | $1.73 | $64.87 | 2026-03-15 16:49:42 |
| TXN-01008237 | Square | $76.02 | $2.20 | $73.82 | 2026-03-15 16:49:35 |
| TXN-01006111 | GrubHub | $79.22 | $23.77 | $55.45 | 2026-03-15 16:45:52 |
| TXN-01004636 | UberEats | $33.03 | $9.91 | $23.12 | 2026-03-15 16:35:35 |
| TXN-01006736 | Toast | $28.15 | $0.73 | $27.42 | 2026-03-15 16:35:10 |
| TXN-01005416 | UberEats | $39.05 | $11.71 | $27.34 | 2026-03-15 16:29:05 |
| TXN-01008521 | Square | $73.46 | $2.13 | $71.33 | 2026-03-15 15:59:32 |
| TXN-01008913 | Clover | $31.24 | $0.75 | $30.49 | 2026-03-15 15:58:57 |