Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008142 | Square | $30.33 | $0.88 | $29.45 | 2026-03-15 15:49:03 |
| TXN-01008649 | Square | $51.39 | $1.49 | $49.90 | 2026-03-15 15:35:49 |
| TXN-01006592 | GrubHub | $54.83 | $16.45 | $38.38 | 2026-03-15 15:26:46 |
| TXN-01009306 | Clover | $60.06 | $1.44 | $58.62 | 2026-03-15 15:26:02 |
| TXN-01007718 | Toast | $28.20 | $0.73 | $27.47 | 2026-03-15 15:18:39 |
| TXN-01005274 | UberEats | $59.43 | $17.83 | $41.60 | 2026-03-15 15:11:29 |
| TXN-01007366 | Toast | $45.72 | $1.19 | $44.53 | 2026-03-15 15:08:18 |
| TXN-01008997 | Clover | $41.04 | $0.98 | $40.06 | 2026-03-15 15:06:51 |
| TXN-01005461 | UberEats | $32.42 | $9.73 | $22.69 | 2026-03-15 15:06:45 |
| TXN-01008056 | Square | $32.91 | $0.95 | $31.96 | 2026-03-15 15:05:08 |
| TXN-01005706 | UberEats | $52.98 | $15.89 | $37.09 | 2026-03-15 14:59:51 |
| TXN-01007173 | Toast | $76.78 | $2.00 | $74.78 | 2026-03-15 14:54:43 |
| TXN-01004760 | UberEats | $83.29 | $24.99 | $58.30 | 2026-03-15 14:51:56 |
| TXN-01003874 | DoorDash | $49.71 | $14.91 | $34.80 | 2026-03-15 14:45:09 |
| TXN-01007369 | Toast | $74.14 | $1.93 | $72.21 | 2026-03-15 14:38:14 |
| TXN-01008184 | Square | $41.47 | $1.20 | $40.27 | 2026-03-15 14:37:33 |
| TXN-01004324 | DoorDash | $37.02 | $11.11 | $25.91 | 2026-03-15 14:31:10 |
| TXN-01002939 | DoorDash | $53.50 | $16.05 | $37.45 | 2026-03-15 14:30:36 |
| TXN-01004121 | DoorDash | $47.86 | $14.36 | $33.50 | 2026-03-15 14:30:21 |
| TXN-01005066 | UberEats | $63.37 | $19.01 | $44.36 | 2026-03-15 14:29:42 |
| TXN-01006222 | GrubHub | $83.16 | $24.95 | $58.21 | 2026-03-15 14:29:40 |
| TXN-01007534 | Toast | $36.29 | $0.94 | $35.35 | 2026-03-15 14:24:59 |
| TXN-01008911 | Clover | $74.58 | $1.79 | $72.79 | 2026-03-15 14:22:46 |
| TXN-01003215 | DoorDash | $49.42 | $14.83 | $34.59 | 2026-03-15 14:21:12 |
| TXN-01007096 | Toast | $44.68 | $1.16 | $43.52 | 2026-03-15 14:15:23 |