Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007601 | Toast | $49.82 | $1.30 | $48.52 | 2026-03-15 14:12:20 |
| TXN-01003787 | DoorDash | $81.30 | $24.39 | $56.91 | 2026-03-15 14:10:33 |
| TXN-01003847 | DoorDash | $43.94 | $13.18 | $30.76 | 2026-03-15 14:09:59 |
| TXN-01007402 | Toast | $37.04 | $0.96 | $36.08 | 2026-03-15 14:06:54 |
| TXN-01007539 | Toast | $72.91 | $1.90 | $71.01 | 2026-03-15 14:06:01 |
| TXN-01008249 | Square | $41.26 | $1.20 | $40.06 | 2026-03-15 13:55:14 |
| TXN-01004003 | DoorDash | $42.72 | $12.82 | $29.90 | 2026-03-15 13:54:21 |
| TXN-01002914 | DoorDash | $58.22 | $17.47 | $40.75 | 2026-03-15 13:52:02 |
| TXN-01005713 | UberEats | $33.30 | $9.99 | $23.31 | 2026-03-15 13:48:56 |
| TXN-01003744 | DoorDash | $58.84 | $17.65 | $41.19 | 2026-03-15 13:45:17 |
| TXN-01004165 | DoorDash | $60.07 | $18.02 | $42.05 | 2026-03-15 13:42:38 |
| TXN-01003390 | DoorDash | $53.72 | $16.12 | $37.60 | 2026-03-15 13:41:40 |
| TXN-01008770 | Square | $50.56 | $1.47 | $49.09 | 2026-03-15 13:39:59 |
| TXN-01004273 | DoorDash | $78.74 | $23.62 | $55.12 | 2026-03-15 13:38:50 |
| TXN-01003210 | DoorDash | $36.92 | $11.08 | $25.84 | 2026-03-15 13:34:48 |
| TXN-01006570 | GrubHub | $42.82 | $12.85 | $29.97 | 2026-03-15 13:26:54 |
| TXN-01004484 | UberEats | $61.85 | $18.55 | $43.30 | 2026-03-15 13:24:22 |
| TXN-01008110 | Square | $72.48 | $2.10 | $70.38 | 2026-03-15 13:22:49 |
| TXN-01003343 | DoorDash | $77.02 | $23.11 | $53.91 | 2026-03-15 13:19:06 |
| TXN-01003406 | DoorDash | $35.71 | $10.71 | $25.00 | 2026-03-15 13:15:52 |
| TXN-01006242 | GrubHub | $61.52 | $18.46 | $43.06 | 2026-03-15 13:13:42 |
| TXN-01007398 | Toast | $55.90 | $1.45 | $54.45 | 2026-03-15 13:12:15 |
| TXN-01008100 | Square | $57.25 | $1.66 | $55.59 | 2026-03-15 13:07:52 |
| TXN-01005511 | UberEats | $78.43 | $23.53 | $54.90 | 2026-03-15 13:05:05 |
| TXN-01005849 | UberEats | $39.10 | $11.73 | $27.37 | 2026-03-15 13:04:59 |