Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004423 | DoorDash | $56.96 | $17.09 | $39.87 | 2026-03-15 13:03:52 |
| TXN-01008592 | Square | $46.20 | $1.34 | $44.86 | 2026-03-15 13:01:59 |
| TXN-01006337 | GrubHub | $38.39 | $11.52 | $26.87 | 2026-03-15 13:01:52 |
| TXN-01003780 | DoorDash | $45.86 | $13.76 | $32.10 | 2026-03-15 12:58:16 |
| TXN-01006157 | GrubHub | $53.33 | $16.00 | $37.33 | 2026-03-15 12:51:58 |
| TXN-01005662 | UberEats | $36.72 | $11.02 | $25.70 | 2026-03-15 12:48:12 |
| TXN-01006159 | GrubHub | $68.65 | $20.60 | $48.05 | 2026-03-15 12:37:34 |
| TXN-01007240 | Toast | $73.54 | $1.91 | $71.63 | 2026-03-15 12:36:21 |
| TXN-01008959 | Clover | $69.41 | $1.67 | $67.74 | 2026-03-15 12:34:35 |
| TXN-01006867 | Toast | $39.50 | $1.03 | $38.47 | 2026-03-15 12:30:23 |
| TXN-01005144 | UberEats | $54.23 | $16.27 | $37.96 | 2026-03-15 12:29:33 |
| TXN-01005058 | UberEats | $49.17 | $14.75 | $34.42 | 2026-03-15 12:28:58 |
| TXN-01008914 | Clover | $35.12 | $0.84 | $34.28 | 2026-03-15 12:26:55 |
| TXN-01005545 | UberEats | $52.06 | $15.62 | $36.44 | 2026-03-15 12:22:50 |
| TXN-01005940 | GrubHub | $38.80 | $11.64 | $27.16 | 2026-03-15 12:20:45 |
| TXN-01006133 | GrubHub | $85.58 | $25.67 | $59.91 | 2026-03-15 12:19:05 |
| TXN-01005170 | UberEats | $38.79 | $11.64 | $27.15 | 2026-03-15 12:18:19 |
| TXN-01007256 | Toast | $39.82 | $1.04 | $38.78 | 2026-03-15 12:16:37 |
| TXN-01008389 | Square | $70.56 | $2.05 | $68.51 | 2026-03-15 12:15:56 |
| TXN-01005604 | UberEats | $72.67 | $21.80 | $50.87 | 2026-03-15 12:10:18 |
| TXN-01006517 | GrubHub | $75.68 | $22.70 | $52.98 | 2026-03-15 12:04:40 |
| TXN-01006061 | GrubHub | $66.86 | $20.06 | $46.80 | 2026-03-15 11:57:27 |
| TXN-01004308 | DoorDash | $36.10 | $10.83 | $25.27 | 2026-03-15 11:56:52 |
| TXN-01008993 | Clover | $29.46 | $0.71 | $28.75 | 2026-03-15 11:53:24 |
| TXN-01007023 | Toast | $45.26 | $1.18 | $44.08 | 2026-03-15 11:51:40 |