Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006737 | Toast | $46.08 | $1.20 | $44.88 | 2026-03-15 11:49:35 |
| TXN-01006072 | GrubHub | $81.93 | $24.58 | $57.35 | 2026-03-15 11:46:09 |
| TXN-01007372 | Toast | $35.42 | $0.92 | $34.50 | 2026-03-15 11:45:07 |
| TXN-01008057 | Square | $29.93 | $0.87 | $29.06 | 2026-03-15 11:21:22 |
| TXN-01006421 | GrubHub | $43.16 | $12.95 | $30.21 | 2026-03-15 11:12:43 |
| TXN-01004706 | UberEats | $37.65 | $11.29 | $26.36 | 2026-03-15 11:05:06 |
| TXN-01004938 | UberEats | $50.15 | $15.04 | $35.11 | 2026-03-15 11:02:10 |
| TXN-01008788 | Clover | $34.87 | $0.84 | $34.03 | 2026-03-15 10:41:29 |
| TXN-01006806 | Toast | $68.12 | $1.77 | $66.35 | 2026-03-15 10:39:55 |
| TXN-01007684 | Toast | $48.09 | $1.25 | $46.84 | 2026-03-15 10:28:17 |
| TXN-01004987 | UberEats | $53.46 | $16.04 | $37.42 | 2026-03-15 10:14:59 |
| TXN-01006190 | GrubHub | $57.95 | $17.39 | $40.56 | 2026-03-15 10:13:37 |
| TXN-01008420 | Square | $45.62 | $1.32 | $44.30 | 2026-03-15 10:12:16 |
| TXN-01002745 | DoorDash | $71.48 | $21.44 | $50.04 | 2026-03-15 10:06:31 |
| TXN-01007898 | Square | $42.98 | $1.25 | $41.73 | 2026-03-15 09:53:28 |
| TXN-01002926 | DoorDash | $73.60 | $22.08 | $51.52 | 2026-03-15 09:47:07 |
| TXN-01002764 | DoorDash | $38.52 | $11.56 | $26.96 | 2026-03-15 09:34:21 |
| TXN-01008927 | Clover | $48.14 | $1.16 | $46.98 | 2026-03-15 09:27:46 |
| TXN-01009039 | Clover | $67.72 | $1.63 | $66.09 | 2026-03-15 09:27:18 |
| TXN-01008004 | Square | $32.18 | $0.93 | $31.25 | 2026-03-15 09:18:37 |
| TXN-01006579 | GrubHub | $65.52 | $19.66 | $45.86 | 2026-03-15 09:16:45 |
| TXN-01007615 | Toast | $76.55 | $1.99 | $74.56 | 2026-03-15 09:16:01 |
| TXN-01008158 | Square | $58.57 | $1.70 | $56.87 | 2026-03-15 09:08:54 |
| TXN-01002626 | DoorDash | $37.71 | $11.31 | $26.40 | 2026-03-15 09:00:08 |
| TXN-01008705 | Square | $62.81 | $1.82 | $60.99 | 2026-03-15 08:55:23 |