Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006174 | GrubHub | $34.61 | $10.38 | $24.23 | 2026-03-14 20:50:58 |
| TXN-01005637 | UberEats | $42.83 | $12.85 | $29.98 | 2026-03-14 20:48:10 |
| TXN-01004687 | UberEats | $61.06 | $18.32 | $42.74 | 2026-03-14 20:46:49 |
| TXN-01005873 | UberEats | $70.22 | $21.07 | $49.15 | 2026-03-14 20:46:15 |
| TXN-01003880 | DoorDash | $82.45 | $24.73 | $57.72 | 2026-03-14 20:41:02 |
| TXN-01004883 | UberEats | $69.68 | $20.90 | $48.78 | 2026-03-14 20:38:38 |
| TXN-01004367 | DoorDash | $78.93 | $23.68 | $55.25 | 2026-03-14 20:36:57 |
| TXN-01004372 | DoorDash | $65.01 | $19.50 | $45.51 | 2026-03-14 20:36:26 |
| TXN-01005899 | UberEats | $56.24 | $16.87 | $39.37 | 2026-03-14 20:33:25 |
| TXN-01006290 | GrubHub | $63.91 | $19.17 | $44.74 | 2026-03-14 20:24:03 |
| TXN-01005345 | UberEats | $50.55 | $15.16 | $35.39 | 2026-03-14 20:17:48 |
| TXN-01009095 | Clover | $51.82 | $1.24 | $50.58 | 2026-03-14 20:17:05 |
| TXN-01009080 | Clover | $62.96 | $1.51 | $61.45 | 2026-03-14 20:14:52 |
| TXN-01006260 | GrubHub | $72.43 | $21.73 | $50.70 | 2026-03-14 20:12:38 |
| TXN-01004881 | UberEats | $67.54 | $20.26 | $47.28 | 2026-03-14 20:09:10 |
| TXN-01006979 | Toast | $32.51 | $0.85 | $31.66 | 2026-03-14 20:04:32 |
| TXN-01007565 | Toast | $41.67 | $1.08 | $40.59 | 2026-03-14 19:57:48 |
| TXN-01004016 | DoorDash | $75.99 | $22.80 | $53.19 | 2026-03-14 19:56:21 |
| TXN-01008039 | Square | $38.81 | $1.13 | $37.68 | 2026-03-14 19:51:48 |
| TXN-01004540 | UberEats | $83.91 | $25.17 | $58.74 | 2026-03-14 19:51:38 |
| TXN-01009275 | Clover | $42.51 | $1.02 | $41.49 | 2026-03-14 19:47:49 |
| TXN-01006627 | Toast | $48.40 | $1.26 | $47.14 | 2026-03-14 19:40:35 |
| TXN-01006542 | GrubHub | $70.40 | $21.12 | $49.28 | 2026-03-14 19:39:12 |
| TXN-01006824 | Toast | $43.70 | $1.14 | $42.56 | 2026-03-14 19:38:15 |
| TXN-01006000 | GrubHub | $39.57 | $11.87 | $27.70 | 2026-03-14 19:33:45 |