Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003005 | DoorDash | $35.50 | $10.65 | $24.85 | 2026-03-14 19:32:09 |
| TXN-01006713 | Toast | $73.49 | $1.91 | $71.58 | 2026-03-14 19:32:07 |
| TXN-01009093 | Clover | $51.82 | $1.24 | $50.58 | 2026-03-14 19:29:28 |
| TXN-01008703 | Square | $62.41 | $1.81 | $60.60 | 2026-03-14 19:15:23 |
| TXN-01005368 | UberEats | $39.05 | $11.71 | $27.34 | 2026-03-14 19:14:17 |
| TXN-01008528 | Square | $53.61 | $1.55 | $52.06 | 2026-03-14 19:14:16 |
| TXN-01004022 | DoorDash | $71.46 | $21.44 | $50.02 | 2026-03-14 19:12:08 |
| TXN-01002646 | DoorDash | $65.46 | $19.64 | $45.82 | 2026-03-14 19:12:04 |
| TXN-01004989 | UberEats | $79.92 | $23.98 | $55.94 | 2026-03-14 19:10:59 |
| TXN-01005947 | GrubHub | $45.17 | $13.55 | $31.62 | 2026-03-14 19:09:44 |
| TXN-01006052 | GrubHub | $33.14 | $9.94 | $23.20 | 2026-03-14 19:09:02 |
| TXN-01006572 | GrubHub | $76.83 | $23.05 | $53.78 | 2026-03-14 19:05:58 |
| TXN-01003643 | DoorDash | $70.73 | $21.22 | $49.51 | 2026-03-14 19:01:42 |
| TXN-01008307 | Square | $30.45 | $0.88 | $29.57 | 2026-03-14 19:00:33 |
| TXN-01008717 | Square | $77.03 | $2.23 | $74.80 | 2026-03-14 19:00:20 |
| TXN-01008268 | Square | $70.73 | $2.05 | $68.68 | 2026-03-14 19:00:06 |
| TXN-01008062 | Square | $43.58 | $1.26 | $42.32 | 2026-03-14 18:57:04 |
| TXN-01008220 | Square | $67.74 | $1.96 | $65.78 | 2026-03-14 18:52:11 |
| TXN-01006147 | GrubHub | $76.01 | $22.80 | $53.21 | 2026-03-14 18:51:28 |
| TXN-01007780 | Toast | $55.56 | $1.44 | $54.12 | 2026-03-14 18:48:43 |
| TXN-01006588 | GrubHub | $61.60 | $18.48 | $43.12 | 2026-03-14 18:47:15 |
| TXN-01004360 | DoorDash | $50.92 | $15.28 | $35.64 | 2026-03-14 18:46:45 |
| TXN-01003534 | DoorDash | $63.04 | $18.91 | $44.13 | 2026-03-14 18:44:48 |
| TXN-01005502 | UberEats | $47.32 | $14.20 | $33.12 | 2026-03-14 18:44:07 |
| TXN-01004787 | UberEats | $64.49 | $19.35 | $45.14 | 2026-03-14 18:43:08 |