Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002584 | DoorDash | $81.12 | $24.34 | $56.78 | 2026-03-14 13:31:50 |
| TXN-01008218 | Square | $75.25 | $2.18 | $73.07 | 2026-03-14 13:24:14 |
| TXN-01004876 | UberEats | $42.84 | $12.85 | $29.99 | 2026-03-14 13:22:22 |
| TXN-01008762 | Square | $34.01 | $0.99 | $33.02 | 2026-03-14 13:15:54 |
| TXN-01007394 | Toast | $39.23 | $1.02 | $38.21 | 2026-03-14 13:14:43 |
| TXN-01009140 | Clover | $59.41 | $1.43 | $57.98 | 2026-03-14 13:04:51 |
| TXN-01005926 | GrubHub | $33.06 | $9.92 | $23.14 | 2026-03-14 13:04:23 |
| TXN-01006938 | Toast | $50.26 | $1.31 | $48.95 | 2026-03-14 13:04:20 |
| TXN-01004009 | DoorDash | $71.76 | $21.53 | $50.23 | 2026-03-14 13:02:16 |
| TXN-01004218 | DoorDash | $37.69 | $11.31 | $26.38 | 2026-03-14 12:59:26 |
| TXN-01006656 | Toast | $30.56 | $0.79 | $29.77 | 2026-03-14 12:58:48 |
| TXN-01003533 | DoorDash | $41.63 | $12.49 | $29.14 | 2026-03-14 12:56:34 |
| TXN-01006165 | GrubHub | $65.26 | $19.58 | $45.68 | 2026-03-14 12:54:22 |
| TXN-01006198 | GrubHub | $63.19 | $18.96 | $44.23 | 2026-03-14 12:51:46 |
| TXN-01003672 | DoorDash | $48.05 | $14.41 | $33.64 | 2026-03-14 12:49:43 |
| TXN-01003999 | DoorDash | $32.28 | $9.68 | $22.60 | 2026-03-14 12:46:19 |
| TXN-01007740 | Toast | $35.84 | $0.93 | $34.91 | 2026-03-14 12:45:32 |
| TXN-01006729 | Toast | $63.94 | $1.66 | $62.28 | 2026-03-14 12:43:44 |
| TXN-01008733 | Square | $66.45 | $1.93 | $64.52 | 2026-03-14 12:41:04 |
| TXN-01008387 | Square | $41.56 | $1.21 | $40.35 | 2026-03-14 12:38:50 |
| TXN-01008441 | Square | $70.75 | $2.05 | $68.70 | 2026-03-14 12:38:00 |
| TXN-01006455 | GrubHub | $40.10 | $12.03 | $28.07 | 2026-03-14 12:31:29 |
| TXN-01004200 | DoorDash | $35.80 | $10.74 | $25.06 | 2026-03-14 12:29:14 |
| TXN-01002753 | DoorDash | $62.03 | $18.61 | $43.42 | 2026-03-14 12:28:43 |
| TXN-01003299 | DoorDash | $54.93 | $16.48 | $38.45 | 2026-03-14 12:25:18 |