Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006819 | Toast | $49.05 | $1.28 | $47.77 | 2026-03-13 20:06:52 |
| TXN-01004158 | DoorDash | $42.62 | $12.79 | $29.83 | 2026-03-13 20:06:11 |
| TXN-01006142 | GrubHub | $50.25 | $15.07 | $35.18 | 2026-03-13 20:04:32 |
| TXN-01006628 | Toast | $28.78 | $0.75 | $28.03 | 2026-03-13 20:00:50 |
| TXN-01002857 | DoorDash | $42.82 | $12.85 | $29.97 | 2026-03-13 20:00:10 |
| TXN-01008089 | Square | $62.55 | $1.81 | $60.74 | 2026-03-13 19:59:36 |
| TXN-01007899 | Square | $76.01 | $2.20 | $73.81 | 2026-03-13 19:58:41 |
| TXN-01004327 | DoorDash | $67.85 | $20.35 | $47.50 | 2026-03-13 19:57:22 |
| TXN-01003223 | DoorDash | $38.22 | $11.47 | $26.75 | 2026-03-13 19:54:54 |
| TXN-01009234 | Clover | $67.83 | $1.63 | $66.20 | 2026-03-13 19:52:46 |
| TXN-01003535 | DoorDash | $36.26 | $10.88 | $25.38 | 2026-03-13 19:48:14 |
| TXN-01005867 | UberEats | $53.30 | $15.99 | $37.31 | 2026-03-13 19:47:46 |
| TXN-01008251 | Square | $77.84 | $2.26 | $75.58 | 2026-03-13 19:43:22 |
| TXN-01004903 | UberEats | $35.26 | $10.58 | $24.68 | 2026-03-13 19:39:21 |
| TXN-01003498 | DoorDash | $52.53 | $15.76 | $36.77 | 2026-03-13 19:37:44 |
| TXN-01003361 | DoorDash | $42.50 | $12.75 | $29.75 | 2026-03-13 19:37:25 |
| TXN-01003658 | DoorDash | $76.80 | $23.04 | $53.76 | 2026-03-13 19:36:08 |
| TXN-01005772 | UberEats | $78.22 | $23.47 | $54.75 | 2026-03-13 19:25:25 |
| TXN-01007373 | Toast | $65.61 | $1.71 | $63.90 | 2026-03-13 19:25:19 |
| TXN-01006401 | GrubHub | $52.40 | $15.72 | $36.68 | 2026-03-13 19:24:45 |
| TXN-01005075 | UberEats | $83.11 | $24.93 | $58.18 | 2026-03-13 19:23:47 |
| TXN-01005457 | UberEats | $41.94 | $12.58 | $29.36 | 2026-03-13 19:23:19 |
| TXN-01004543 | UberEats | $77.99 | $23.40 | $54.59 | 2026-03-13 19:21:44 |
| TXN-01007496 | Toast | $28.74 | $0.75 | $27.99 | 2026-03-13 19:16:44 |
| TXN-01006701 | Toast | $35.24 | $0.92 | $34.32 | 2026-03-13 19:15:06 |